Marketing guidelines of the Schleswig-Holstein Tourism Agency

Success through target group marketing

Since 2008, TASH and its partners in tourism are putting a consistent emphasis on target group marketing. The focus is on the three target groups ‘families’, ‘best years’ and ‘demanding epicures’, which we see as offering a large potential for growth in Schleswig-Holstein tourism.

Why these target groups in particular? Their value profiles correspond very well with those of Schleswig-Holstein – an essential requirement for successful target group marketing, which places the emphasis on the guests, along with their personal values, needs and attitudes.
We see the group ‘best years’ as having the greatest affinity for the bus and group travel segment. You can find more information on this target group, its needs and values regarding holidays, its accommodation and catering requirements and its booking behaviour here:

for the best years

Are you interested in our two other target groups? Would you like to take them into account in your tourism programme? You can find more detailed information here:

for families
for demanding epicures

Do you have any other questions regarding our target groups? Would you like to know more about our marketing strategy and our product development? Then get in contact with us directly using our Contact form or send an email to salesguide@sht.de.